In our
little town of Vellore, around 10 years
ago, Raymond’s opened a show room at one of the main junctions. It was
respelent with a mezzanine floor. It was staffed by polite well dressed young
men. It was an anomaly. It actually had readymade trousers (I am not calling
them pants) and shirts.
Till
then we had a few shops that sold “material.” The gent’s “shirting and suiting
“ was upstairs. The ladies section below. The same salesman (often in a lungi)
followed you to both sections. He did not have a clue about colour coordination,
trends or fashion. There were no ties sold anywhere.
Raymond’s
had large glass display windows in which they had male models. The men had
enviable figures and their heads were adorned with luxuriant black wigs. They
also had a half naked Roman warrior complete with sword and shield. (I don’t
know why, He was not in a shirt and pant). Vellore had never seen anything like
it.
On
Friday mornings they changed the clothes on the models. A crowd invariably
gathered to watch the proceedings. They
spilled out on to the main arterial road. Traffic got blocked and was
reduced to a crawl. People on motor bikes craned their necks sideways to see
what was happening as they drove forwards. Sundry pillion riders fell off.
There were several accidents.
The
police finally posted two extra men with lathis on Fridays. They chased away
pedestrians and hit vehicles. Voyeurism was reduced and traffic moved smoothly.
To add
to the excitement, a “ladies innerwear “ showroom was started on the opposite side of the road. It had sundry
mannequins in “innerwear” adorning the glass windows. They too received a
change of attire of Fridays. It was interesting. The salesmen pulled off sundry
arms and legs and sometimes even a whole head to get the innerwear on.(They
looked like psychopaths). In the process
wigs (and sometimes whole heads fell off)
and bald headed or headless mannequins were exposed, much to the delight of the
crowd. There were hoots, whistles and derisive laughter. A large number of the
male school going population of the town seemed to congregate there.
Some one
protested and two salesmen started holding up a bed sheet in front of the mannequins as the change was
affected. It did not deter the voyeurs.
Between watching the Raymond’s showroom and
the ladies’ shop opposite driving on was a real hazard on Fridays. There was no way the road could be avoided without
taking a
long detour around the fort.
The
shop was shifted recently. It went into one of the shopping complexes and is on
the fourth floor. It can no longer be
seen from the road. The ladies show room went broke and had a distress “closing
down sale.” (Wonder if they sold the mannequins also).
Means
while the police have installed traffic lights, so traffic and life is smooth and safe once
again.

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